Why Suppliers Need Better Design—And How I Can Help

Written By Kelly McDermott

For years, I’ve worked as a fashion designer across Europe and Asia, collaborating with factories, brands, and manufacturers to bring collections to life. But one pattern keeps repeating:

Great factories aren’t always great at selling themselves.

That’s not a criticism—it’s an industry truth. You’re focused on what matters: quality, speed, pricing, MOQ. But in today’s market, that’s not enough. Brands are overwhelmed, timelines are tight, and sample rounds are expensive. If your sample range doesn’t immediately speak their language, the opportunity is lost.

So I’ve started offering something new—something designed specifically for factories and suppliers like you.

What If You Could Sell More Styles—With Less Guesswork?

Instead of waiting for brands to send you tech packs or half-formed ideas, imagine being the one bringing them something fresh.

  • A seasonal mini capsule, already aligned with trend and buyer behavior

  • Refined, pitch-ready ranges you can sample and show off

  • Catalogs that actually look like fashion—not spreadsheets

  • A design liaison who can communicate your strengths to Western clients

That’s what I help with. It’s not just about better design—it's about design that helps you sell.

Why This Works

Most manufacturers create their own sample ranges—but without market insight, those styles often feel random or outdated to buyers. You might be showing strong production, but without a story, a mood, or trend context, clients struggle to say yes.

I bridge that gap.

By offering proactive, visually strong design support, I help you:

  • Stand out from other suppliers

  • Streamline your pitch materials

  • Reduce wasteful samples that never sell

  • Attract higher-value clients

The Pitch Deck I’m Sharing with Suppliers

To make this easy, I’ve put everything into a simple deck. It explains:

  • What’s wrong with most sample ranges

  • What brands actually want to see

  • The kind of design support I offer to make you more competitive

  • A few before/after examples of how a small design change = more interest

If you’d like to receive the deck or chat through how this could work for you, just email me. I work fast, understand your production needs, and speak both languages—creative and commercial.

Kelly McDermott
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